While SEO is one of the most effective digital marketing tools to get your website the online visibility it deserved, it can be a costly venture. Due to its prices, the small businesses and start-ups are hesitant to opt for SEO services, and also most of them don’t have enough capital to pay for it. Well, it is true that the first-page rank holders in your industry and paying a hefty sum to hold their first-page position, still it doesn’t imply that you need to spend that much for basic SEO campaigns.
There some easy and cost-effective SEO campaigns implemented by SEO expert in India so that you can take a step towards success. Here are some of the SEO methods that can enhance your online presence and rankings without breaking your pocket.
Website audit and optimisation
Most of the time businesses overlook the problems in their website that affects the rankings badly. For example, a site is the first point of contact with your company with the people visiting. Therefore, it must provide online visitors with smooth running and easy navigation. It incorporates having a website with speedy web pages, content optimised with keywords and so on.
With the help of the website audit, an SEO expert finds out what are the things wrong in your site and fixes it. Other little details come up in the audit report can severely hurt your rankings can be fixed now. Getting someone to look at the code of your website will help it to increase its speed and fix bugs.
Additionally, the SEO expert ensures that your website is optimised for mobile phones. Nowadays with the commencement of internet and smartphones, it is mandatory to have a mobile version or responsive website for your business. Mobile devices are used these days to perform searches; therefore it is imperative that your online audience can view your site on it. The tip is even if you don’t have enough money, website optimisation and audit are necessary for any business running a website. It is a quick and best way to boost your rankings and growth.
It is an efficient and budget-friendly solution to make people aware of your business and its goals. When we are talking about SEO, never forget the content is king. Prefer quantity over quality and before publishing make sure it is optimised for search engines. The blog post or article should be of efficient length and keywords rich with proper density.
To get more content on your website without overcrowding your web pages is to start a blog. Here you can share and educate your customer about your business and try to rank for these blogs.
Social media is yet another pocket-friendly way to grab the attention of the people. You can create social media pages and share your content there. People will share your content if they like it.